Brand
A mark for both worlds.
BAHHR means sea. The mark carries the water and the dune in one line, because the product covers both.
The Horizon Mark
BAHHR means “sea” in Arabic.
Do
- Keep clear space around the mark equal to the height of the arc.
- Use the full-colour mark on Deep Sea or on Paper.
- Scale it as a whole, from the SVG, so the stroke weight stays true.
Do not
- Do not recolour the mark, add a gradient, or drop a shadow behind it.
- Do not stretch, rotate, outline or crop it.
- Do not place it on a busy photograph or a mid-tone that kills the contrast.
The name
Write it BAHHR
All caps in English, in running text and headlines alike. Never Bahhr, never BAHHR., never B.A.H.H.R.
Write it بَحر in Arabic
With the fatha on the first letter. It disambiguates the word from its plural and keeps the reading we intend.
It is a marketplace, not a fleet
BAHHR does not own vehicles. Copy that says "BAHHR rents you a boat" is wrong; owners rent, BAHHR is where they meet.
The tagline stands alone
Every Ride. One Platform. Three words, two full stops, no rewording and no translation drift.
Palette
Deep Sea
#023047Ground. Splash, headers, dark surfaces.
Horizon Cyan
#00B4D8Interaction. Links, focus rings, primary buttons.
Foam
#90E0EFLight accent on dark ground, and the mark outline.
Sand Gold
#F4A723The desert counterweight. Use sparingly.
Ocean
#0077B6Mid-tone between ground and interaction.
Paper
#F6F9FBLight surface for legal and support pages.
Assets
Right-click and save. For anything not here, or for a specific format, email the press inbox.
Press and brand requests
info@bahhr.netCoast or desert. Pick your hour.
Download BAHHR, or put your own vehicle to work.
Booking happens in the BAHHR app.